WE ARE BRANDED MARKETING
At Branded Marketing, we’ve modernized the way businesses work with a marketing firm. Gone are the days of fancy offices and large conference tables. We understand that your focus is on saving money and time while growing your businesses as strategically as possible. Our model is simple. We put the customer first and act as an extension of your team, providing access to a diverse in-house group of industry experts who prioritize transparency and integrity above all else. Think of us as your outsourced marketing department. We’ve done away with unnecessary fees and long-term contracts; instead, everything is tailored to each individual business and their unique needs, budget and service requirements. It truly is that straightforward.
MEET OUR TEAM
Allison Walcutt
President & CEO
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After nearly two decades in advertising and marketing, Allison Walcutt recognized the need for a better way to help businesses reach their goals. Thus, Branded Marketing was born.
Allison has considerable experience across numerous advertising mediums, including radio, television, print, and digital. She’s also won multiple awards for radio and digital sales while working in the Miami and Jacksonville markets, and was one of the Top 10 account managers nationwide for digital sales at Cox Radio.
Allison has worked with national and international brands, including: Disney, Anheuser-Busch, Carnival Cruise Lines, Presidente Beer, AT&T, Ford Motors, Southeastern Toyota and many more. In 2009, she opened her own recording studio where she still produces various commercials and promotional videos for local and national companies.
Allison’s experience managing sales teams for radio stations and print publications allowed her to work one on one with Account Managers as well as various businesses across all fields.
She was also directly involved in the launch of a Jacksonville Florida based digital agency which offers digital marketing, branding, website design and video production services to the northeast Florida area.
As an entrepreneur, sales manager and marketer, Allison has experience on all sides of the marketing equation. She knows that it’s simply not feasible to find one person who can do it all – and do it right. It takes a team to make the dream work. Unfortunately, most of the traditional marketing agencies are simply interested in selling services and neglect to fully understand the brands or businesses they represent. Allison understands the importance of creating a customer profile to ensure the right messages are being delivered to the right people.
That’s where Branded Marketing separates itself from the competition. We work with a team of industry experts who are contracted to help our clients with specific projects and/or services. You’ll spend less and get more. In essence, we’re an extension of your team; we can run the show or help from behind the scenes. It’s entirely up to you.
If you’re tired of spending money and not knowing how your investment is working for you, it’s time for a change. It’s time for Branded Marketing!
Melissa Alexander
Art Director & Lead Designer
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Melissa, a self-professed lover of all the things creative, has been in the advertising and branding industry for over 18 years, 13 in management. She has a wide range of experience from magazine publication and product/packaging design to working with PRI Productions overseeing their Media Services, which included video production, web development, a large format print shop and of course, graphic design. The most exciting thing to her about her work is not just being creative but being thoughtful about what she creates. She graduated with a Bachelor of Science in Graphic Design from the Art Institute of Ft. Lauderdale and then moved back home to Jacksonville where she was born and raised. If you were to ask her what her one staple in life has been, she would say art. She loves drawing, painting, wood burning, and just about anything crafty. Being with family and friends, including her sweet fur-baby Liebe, are where she prefers to spend her down time.
Travis Stewart
LEAD WEB DEVELOPER & IT MANAGER
- MY STORY -
COMING SOON!
KRISTINA PERRONI
Account Manager
- MY STORY -
COMING SOON!
Kevin Burke
SEO Manager
- MY STORY -
COMING SOON!
TRACEY BURKE
SEO Manager
- MY STORY -
COMING SOON!
Emily Stephens
Account Manager & Digital Specialist
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With over 15 years of experience in digital marketing, Emily Stephens is a results-driven strategist specializing in paid media, lead generation, and revenue optimization. She has managed multi-million-dollar ad budgets, led high-performing marketing teams, and consistently delivered exceptional ROAS across Google Ads, Meta Ads, LinkedIn, organic social, YouTube, and OTT campaigns.
Throughout her career, Emily has orchestrated large-scale digital campaigns that increased direct traffic by 35%, reduced overhead costs by 22%, and generated 300% ROAS for national events. She has led digital strategy for high-profile live experiences, optimizing paid ad performance to boost attendance and engagement for events featuring top industry leaders and celebrity entrepreneurs.
Her expertise extends beyond paid media—Emily has built and trained teams, refined internal processes for greater efficiency, and implemented data-driven marketing strategies that fuel business growth. She is also the architect behind a 175K YouTube subscriber surge in just three months, leveraging a combination of organic and paid efforts to drive massive audience expansion.
Certified in Google Ads, Meta Ads, HubSpot, and Google Analytics, Emily is passionate about simplifying complex marketing strategies and equipping business owners with the tools they need to maximize their ad spend. Whether scaling brands, launching campaigns, or mentoring teams, she thrives on turning data into actionable growth strategies.
Ashley Allen
Project Manager
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With over five years of experience managing projects across diverse industries, Ashley brings a versatile and adaptive approach to every initiative. Her expertise spans Land Development, IT, Client Services, and Marketing, where she excels at leading cross-functional teams to deliver projects on time and within budget. Ashley’s ability to seamlessly integrate multiple disciplines ensures that every project benefits from a holistic, well-rounded perspective.
A skilled cost-reduction strategist, Ashley utilizes in-depth analysis and detailed cost comparisons to ensure projects are not only cost-effective but also uphold the highest quality standards. Her expertise in optimizing processes and improving efficiency has resulted in consistently reduced operational costs without sacrificing quality or performance. Known for her meticulous attention to detail and exceptional problem-solving abilities, Ashley thrives in fast-paced, high-pressure environments and has a proven track record of overcoming challenges while consistently delivering exceptional results.
Ashley is a proactive communicator who fosters strong relationships with clients, and team members alike, ensuring that expectations are aligned and progress is transparent.
A Jacksonville native and graduate of the University of Central Florida, Ashley has lived in Alaska and Kansas while her husband served in the U.S. Army. They have since returned to Jacksonville, where they are raising three boys. In her spare time, Ashley enjoys volunteering in her community and spending time with her family outdoors, embracing the vibrant Florida lifestyle.
Lilly Thomas
Content Specialist
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Lilly is a passionate content creator and social media strategist with a keen eye for storytelling, aesthetics, and brand growth. With a background in business and international studies, she blends creativity with strategy to craft compelling digital narratives that resonate with all audiences.
Lilly’s experience spans content creation, photography, creative direction, and social media management, helping brands establish a strong online presence and ensuring brands not only capture attention but build lasting relationships with their audience. Whether behind the lens or curating engaging campaigns, she thrives on creating visually stunning and impactful content.